‘Juba is action’ catwalk show
On the occasion of the presentation of its new workwear collection, Juba transformed one of its main warehouses into a very special runway. In this industrial setting—so representative of the brand’s essence—the company unveiled a collection inspired by movement and the constant action of professionals.
The company’s own team members took to the runway to showcase redesigned versions of iconic pieces, along with new additions and specialized ranges. It was a show that marked the starting point of this new chapter and perfectly captured the spirit of the campaign: resilience, comfort, flexibility, and innovation at the service of those who never stop.
THE COLLECTION
Juba Workwear incorporates new references, redesigns iconic garments, and specific ranges, with more technical fabrics and contemporary patterns that combine design, functionality, and comfort.
The company has considered the pace of the most demanding professionals in order to help them overcome any challenge with confidence. Therefore, it has created a clothing line designed to combine quality, resistance, and durability.
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The setting for the “Juba is Action” fashion show was not a conventional location. We held the presentation in one of the company's central warehouses, the logistical heart of Juba.
An industrial space to showcase clothing designed specifically for those who work in sectors where the action never stops.
The relaunch of the workwear collection has involved collaboration between different departments within the company, united by a passion for creating garments that support professionals in every challenge.
Juba is thus consolidating its position as a key player in the workwear market, expanding its more than 70 years of experience in the design and manufacture of gloves to offer a comprehensive range of protection and comfort for professionals in action.
The ‘Juba es acción’ team wore the iconic 852BL Industrial jumpsuit for the occasion, a classic workwear garment that symbolizes the brand's tradition and experience.
The choice of this uniform was intended to draw attention to the movement, dedication, and passion that the team put into the relaunch, conveying with every detail the spirit of action that defines Juba.
FRONT ROW
The front rows of this very special fashion show were not occupied by influencers or celebrities, but by those who make every step possible: Juba's commercial network and the team itself. They were the first to learn about the relaunch and to experience “Juba is action” up close.
