Catwalk presentation of “Juba is action”

At Juba, the action never stops. To mark the launch of its new workwear collection, the brand converted one of its central warehouses into a catwalk where movement, innovation and professionalism took centre stage.

A warehouse turned catwalk

The space chosen for this presentation was not a conventional auditorium, but a logistics warehouse, symbolising the brand's DNA. This authentic and functional environment reflected the essence of “Juba is Action”, an initiative that connects textile design with the daily reality of those who work in the field.

The collection, inspired by the dynamism of professionals, seeks to accompany them in every challenge with comfortable, resistant and stylish garments.

Workwear for those who never stop

The catwalk was much more than a fashion show: it was a tribute to work in motion. Some of the professionals from the Juba team became models to present the new designs, demonstrating that workwear can combine functionality, comfort and aesthetics. Many of the garments in this collection represent the values that guide the brand: resistance, comfort, flexibility and innovation.

Textile technology 

In this new phase, Juba Workwear has opted for more technical, resistant and sustainable materials. The selected fabrics improve breathability, freedom of movement and durability, in line with the company's commitment to more responsible and circular production. These innovations reaffirm the brand's desire to design clothing that cares for both the professional and the environment.

The team takes centre stage

Unlike traditional fashion shows, ‘Juba is Action’ put the people who are part of the company at the centre. The team took to the catwalk in an authentic presentation to show that at Juba, sustainability is also expressed in human relationships and collaboration between departments.

70 years of experience, a step towards the future

With more than seven decades of experience in occupational safety, Juba reinforces its leadership with this relaunch of comprehensive professional clothing. Its new collection marks a turning point, reaffirming its commitment to textile innovation, safety and worker well-being.

The “Juba is Action” catwalk symbolises this new stage: a company in constant evolution, faithful to its legacy, but always looking ahead.